Shankar will deepen the company’s commitment to being One Global Artist Development platform.
Mumbai, India, 16.04.2026 – Believe, one of the world’s leading music companies, has elevated Akhila Shankar to lead its Artist Services business across India and South Asia.
Shankar, who currently heads TuneCore India and South Asia, will take on the new role immediately and will continue to oversee TuneCore.
Based in Mumbai, she will focus on artist development, deepening artist partnerships, expanding local capabilities, and building pathways for artists to grow both regionally and globally. The move reflects Believe’s continued investment in one of the fastest-evolving music markets, where independent artists are playing an increasingly central role in shaping culture and consumption.
This transition follows the decision of current Director of Artist Services, Shilpa Sharda to move on from Believe India to pursue other interests after being with the company for 12 years. The company thanks her for her contributions and leadership during her tenure and wishes her the very best in her future endeavors.
“Building TuneCore in India has been a deeply rewarding journey. It’s shaped how I think about the systems independent artists need for their growth and long-term career sustainability. This next chapter with Believe feels like a natural extension of that work. I’m excited to build more connected pathways for artists, from discovery to development and support them more holistically as they grow. There’s a lot to be done, and I’m looking forward to what we can build together.”